Lakipay
Summary
Lakipay is a mobile payment application that offers a convenient and secure way for users to make various transactions. Users can send money to friends and family, pay utility bills, make payments at participating merchants, and top up their mobile phone airtime. Lakipay aims to promote financial inclusion and reduce the reliance on cash in Ethiopia by providing a user-friendly interface and secure transaction methods.
Role
Client
Lakipay Financial Institute
Year
2022
Key Features
Lakipay Key Features
The primary goal was to design a clear, simple, and efficient mobile payment experience that:
Reduces friction in money transfers and merchant payments, Builds trust through visual clarity and feedback, Works seamlessly for everyday financial interactions. The objective was not just to make payments possible, but to make them effortless and confidence-driven.
The Challange
Designing a financial product required balancing
Competitor Analysis
Analyzed some of competitors’ key objectives, marketing profile, overall strategy, created both SWOT and UX analyses.
User Persona
Based on user research I identified two personas with different needs. I created user journeys to help me empathize with potential users and figure out there pain points.
What are the challenges or barriers with app use and adoption?
What are the challenges you face when making payments?
How can we make the payment process more convenient for you?
What security features are important for you and you think must be included?What security features are important for you and you think must be included?
What kind of features would you like to see in a payment app?
Journey Maps
I took a step back and concentrated on user flows in order to make my design more user-centered and, therefore, more successful from the users’ point of view. This are user flows for scanning QR and sending money plus requesting money from contact or QR.
User Flows & Sitemap
I took a step back and concentrated on user flows in order to make my design more user-centered and, therefore, more successful from the users’ point of view. This are user flows for scanning QR and sending money plus requesting money from contact or QR.
Usability Testing
I conducted Usability Test to assess the learnability of new users interacting with the LakiPay app for the first time. I observed and measured if users understand the app and how to complete functions such as logging in, adding account, sending and receiving money and chatting with merchants and friends. Thanks to the Usability Test I was able to define and solve a few issues.
Issues
The feedback we got from our user testing showed that the second Dashboard is preferred as it looks more clean, simpler and efficient, also adjusted the spacing and proportion. The quick actions bar card was simplified as it is the main point of focus and was well received by users instead of having a whole card cover the top section we reduced it to the middle and it looked more tidy.
Preference Test
After conducting a preference test with 30 users, 64% of them have expressed a preference for option #3, which is why we choose the quick action to be in the top half and simpler card, seems more simple and ranks #1 in the usability test.
Final Design
Design System
Systematic approach to UI
Thank You
Lakipay Case Study
2022
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